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Business Growth
3
Effective Elevator
Speeches
By Jim Waszak
Most people struggle with their "elevator speech". A common
difficulty in answering the question, "What do you do?" is actually
answering the question. When people ask that, they don't mean what
they say. They are really asking, "Are you an interesting person who
is worth my while talking to?", or something like "How can I or
someone I know benefit from what you do."
The trick is to focus on results, and for who.
For example, let's take someone who is a financial planner.
Which is the more powerful?
"I help people manage their money." Or...
"My mission is to make sure people in the music business have their
finances in order so that the rest of us can continue to enjoy the
art that they create."
The second answer right away tells people the benefit the financial
planner produces, who this person would like to meet, and is likely
to evoke the response that we crave "Gee that's interesting, tell me
more."
Jim Waszak
Dyanmic Sales Innovations, Inc.
linkedin.com/in/jimwaszak
630-272-3895
Paul’s Note:
Don’t confuse Jim with South Philly Danny Walczak. He and I
double-blind-dated with two ladies from Immaculata from the computer
dating service. Actually I received the name and fixed Danny up with
her roommate. Took Danny’s beat up 58 Chevy. Big mistake. Car died.
It was about 10 below. Had to turn the ladies over to a couple of PA
state troopers somewhere along Rt. 30 (Same Lincoln Highway that
runs through Illinois). Most embarrassing. We hung out at a local
Ho-Jo’s until somebody rescued us. Forget who. One of our friends.
Our parents would have let us rot for being so stupid. Very cold
night. Girls were really sweet. Immaculata girls were always nice.
They (the college, not our dates) became the NCAA women’s basketball
champions a few years later. Their star player that year now coaches
the lady Illini.
Zuk-Lloyd Associates, Inc. – Creative writing and art solutions.
We help
clients increase sales by turning ordinary business information into
extraordinary stories.
Contact:
Paul R. Lloyd
630-393-6516
info@zuklloyd.com
www.zuklloyd.com
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