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Business Growth
3
Hunting Elephants
in Business Casual
Elephant
hunting depends on having an elephant wander onto your path. While
you would like to eat the elephant, you know an animal that large
will control the exchange. While waiting for the elephant to happen
along or while you are traipsing around in search of one, consider
another source of survival. In business long term survival requires
something you have control over – that delivers a harvest of many
small things. Ever wonder why agriculture was invented?
By developing a
large number of small clients or customers, you won’t need that big
elephant account parked on your desk. The irony is that a field
filled with edible little plants will attract the elephants and
other plant eating animals. The plant eaters will attract the meat
eaters. When that happens, your challenge is to kill and eat your
elephant before he eats your crop. You also have to eat your
elephant before the lions attack.
When done
right, you will have an abundant harvest from your small seeds and
plants – plus a few elephants that become overly curious about your
success. You’ll be well-fed. When the other meat eaters come around,
you’ll be able to afford a fence to keep them out.
Plant your
business. Fertilize it with wisdom and street smarts. Plant seeds of
success with your customers. Work diligently so you can reap a great
harvest in 2010.
Join Paul
Lloyd for a business casual conversation at a coffee shop near
you. Call 630-393-6516 or send an
email.
Zuk-Lloyd Associates, Inc. – Creative writing and art solutions.
We help
clients increase sales by turning ordinary business information into
extraordinary stories.
Contact:
Paul R. Lloyd
630-393-6516
info@zuklloyd.com
www.zuklloyd.com
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