Marketing Checklist for Buying or
Selling a Company
Buying a
company – Look for the
following:
Sales
literature current
Website up
to date
Website
optimized
Marketing
plan in place
Clearly
defined target market
Marketing
supports the selling effort
Public
Relations program active
Social
Networking program in place
Join Growth
Groups to achieve significant strategic growth
Selling a
company – Make sure you
have the following:
Target
Market clearly defined
Unique
selling space identified
Value
proposition extremely attractive
Corporate
image brochure: “annual report” quality to use in presenting
company to potential buyers. Doubles as a sales tool.
Sales
literature current
Website up
to date
Website
optimized
Marketing
plan in place
Direct
Mail/Email programs in place
Public
Relations program active – have a “clips” file to show buyers
Social
Networking program in place
Lean staff –
use outside or virtual staff to reduce costs
Join Growth
Groups to achieve significant strategic growth
Paul R. Lloyd
has experience helping owners prepare their companies for sale. He
also has experience in mergers and acquisitions. Call Paul to walk
you through this checklist or to provide a free initial
consultation: 630-393-6516.