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Business Growth 1
Business Growth 2
Business Growth 3
Business
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Personal Growth 1
Mystery
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Business Growth 4
Marketing
Communications Checklist for E-Commerce Website
By Paul R.
Lloyd
Thinking about
an e-commerce website? Here are some check points to stay on track.
Website
-
Easy
navigation
-
Simple, easy
to understand copy
-
Attractive
graphics
-
Make it more
than a “catalog” with value added content
-
In addition
to your shopping cart solution, offer an additional level of
transaction safety with PayPal or other 3rd party
payment option that eliminates the need to enter credit card info
into your checkout form.
-
Provide all
the information a customer needs to make a buy decision
-
Include
special offer at checkout
-
Don’t ask
for any information you don’t absolutely need to complete the
transaction and ship the product
Promotion
-
Use social
networking to drive traffic (free advertising)
-
Build word
of mouth advertising with outstanding customer service
-
Bundle
products into special offer packages with high perceived value and
high profit
-
Turn your
warehouse into a brick and mortar “outlet” store and promote on
your website.
-
Use public
relations to drive traffic through print, broadcast and online
media outlets
-
Use email
marketing to promote the site
-
Promote
“Made in USA” if applicable
-
Know your
target market – gather demographics and psychographics – and
promote appropriately to please your market
-
Price for
fast inventory turns and profit – think like a big box retailer
-
Use
customer-friendly, service-oriented store – think like a small
retailer.
Events
Marketing
-
Develop a
series of online “events” that draw traffic to your website
-
Include
special offers
-
Tie into
weekly and monthly themes (National Health Awareness month,
Administrative Assistant week)
-
Make up
themes (“Rock and Roll Weekend” with trivia questions posted
throughout site for a B2C website. Or “Think like a Pro” for a B2B
website with quotes from famous business gurus.)
-
Cross sell
with another online marketer by trading or combining product
offerings.
-
Use puzzles,
games and contests to build your email list
Fulfillment
-
Offer 800
number payment option
-
Offer same
day order fulfillment
-
Offer fast
shipping options
-
Offer free
shipping on larger orders (unless weight/size makes this
prohibitive)
Call Paul
Lloyd to walk you through this checklist: 630-393-6516.
Zuk-Lloyd Associates, Inc. – Creative writing and art solutions.
We help
clients increase sales by turning ordinary business information into
extraordinary stories.
Contact:
Paul R. Lloyd
630-393-6516
info@zuklloyd.com
www.zuklloyd.com
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