|
...
Business Growth 4
Growth
Thoughts
By Paul R.
Lloyd
Looking to grow
your company in 2010? Consider the following requirements:
Willingness
to change: Nothing good
happens without changing for the better. Or as the old saw goes: The
definition of insanity is repeating the same thing over and over
again and expecting a different result.” Abandon thoughts like:
“That’s not us.” “We don’t work that way.” “It won’t work for my
business.” Instead, embrace change. Look for better ways to do
things. Invest some of your downtime in thinking about how to serve
your customers in new and better ways. If you do nothing else, make
a commitment to change.
Uncontested
selling space: Find,
discover, invent or create a unique selling space in order to
marginalize competition while dominating an exclusive marketplace.
To become the market leader you have to invent the industry. Rapid
growth requires innovation. True innovation either re-invents the
selling space or creates a new selling space. How do you find that
elusive uncontested selling space? Start with a commitment to
change. Then look for opportunities to change your business in ways
that eliminate or marginalize your competition. This is a complex
topic and the process can’t be covered in a newsletter article. A
good place to begin is a conversation over a cup of coffee. Won’t
you join me? Email or call 630-393-6516.
A value
proposition people want to tell their friends about:
If you think about it, this is the business purpose of social
networking. To attract customers and achieve that elusive viral
passing on of information that builds your business, develop an
offer package so attractive that people become excited by it. Be
careful, if your offer sounds unbelievable, it probably is. The idea
is to make a believable offer that is exciting enough to attract
lots of attention.
A business
organized and driven to support your value proposition:
Are you organized for success? Your outstanding value proposition
becomes possible and believable if you organize your company around
your ability to deliver extremely high value.
The ability
to attract prospects and close sales:
If your offer is good enough, it is saleable. However, sales do not
happen until someone makes them happen. Selling is an everyday part
of business ownership. Long-term, sustainable growth requires that
the owner become the chief selling officer of the company. Sales
training is essential. I have studied a number of selling systems
and would be happy to make a recommendation to anyone looking to
invest in strengthening their selling skills. I also would be happy
to discuss the sales tools I use. One of them is inviting people to
join me for a cup of coffee. Can you spare an hour? Email or call
630-393-6516.
Want to read
more about growth? The
requirements mentioned in this article are among the topics we cover
in Growth Groups. Find out more in Growth 1 and Growth 3 in this
issue of the newsletter or by visiting
www.growthgroups.biz.
Zuk-Lloyd Associates, Inc. – Creative writing and art solutions.
We help
clients increase sales by turning ordinary business information into
extraordinary stories.
Contact:
Paul R. Lloyd
630-393-6516
info@zuklloyd.com
www.zuklloyd.com
Return to Top of
Page |