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Business Growth 3
What is SEO?
By Van Dawson
Director of
Sales and Marketing
Proceed Innovative, LLC
1320 Tower Road
Schaumburg, IL 60173
Office: (800) 933-2402
Cell: (847) 414-2177
www.proceedinnovative.com
Search Engine
Optimization, also called Natural or Organic Optimization or simply
SEO, involves making your website as visible and accessible as
possible for search engine spiders and for your visitors.
The goal of an
SEO program is to position your website as high on the search engine
results page as possible so when a client enters a specific keyword
phrase they see your company listed, not your competitors.
SEO Process
SEO
is
one of the most effective online marketing strategies you can employ.
You pay nothing to Google when someone clicks on your link, unlike
other forms of advertising such as
pay-per-click.
However, it takes time, skills, and expertise to position your
website so it is visible. SEO is important if you want to give it
the prominence it deserves. Even seasoned marketers need to choose
the right team in order to insure a successful SEO project.
SEO is a process or a
sequence of steps that, in most cases, include:
·
Evaluating
the current visibility of your website and current organic traffic,
running competitive reports and evaluating your competitors.
·
Compiling a
competitive list of keywords. Good keywords have high traffic and a
low number of competitors.
·
Implementing search engine optimization elements on a website level,
and then working on a page level to update titles, internal links,
and meta data for each page you are optimizing.
·
Adding
external links to your site.
Submit the
site with major search engine directories such as Yahoo
directory and Dmoz.
SEO
is a process not an event.
On a regular basis (no less than a month) check your rankings and
evaluate your traffic. Re-optimize and add additional links to keep
your favorable position.
Benefits of SEO
·
More and
more consumers use search engine or online sources to buy a product
or initiate a relationship with a company. Your website can become
one of your most effective marketing tools.
·
Visitors
trust organic results more than pay-per-click (75% vs. 25%).
·
SEO results
last longer and bring more qualified traffic to your site.
Key Takeaway:
Visitors are searching for products and services one way or another.
If your site is invisible your competitors are stealing your clients
and you are leaving good money on the table.
To learn more about how
SEO can help your business go to
www.proceedinnovative.com or call us at (847) 879-1168
Zuk-Lloyd Associates, Inc. – Creative writing and art solutions.
We help
clients increase sales by turning ordinary business information into
extraordinary stories.
Contact:
Paul R. Lloyd
630-393-6516
info@zuklloyd.com
www.zuklloyd.com
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