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Business Growth 2
Driving Business Success with a ’57 Chevy
By Paul R.
Lloyd
A 1957
Chevrolet Bel-Air two-door hardtop – one of those iconic automobiles
for antique car collectors – became mine when a friend alerted me of
its availability at an exceptionally low price. On the way to have
the title transfer notarized as required by Pennsylvania law at the
time, I bounced with excitement.
Passion, like
that youthful excitement, drives success. Having fun yet? You are if
you pop with enthusiasm at times in your business.
Your passion
drives the “ready, fire, aim” marketing concept. Don’t wait until
everything is perfect. Go forth boldly, tweaking your plan as you
go. If you act with passion, you will succeed when you fire because
you’ll be aiming where your heart leads you.
Build a
platform for success.
My ‘57 Chevy formed the platform for my social life as a young
adult. The guys thought it was cool. The girls enjoyed its like-new
condition, thanks to the previous owner who rarely drove the car out
of her garage.
What’s the
platform for your business success? Build it with many sturdy
planks. To the plank of passion and excitement, add one for classic
eloquence and beauty so you can take pride in your work. Attach a
plank of faith and hope for your success so you can see the way to
go. Nail down a plank of love that will drive service. Affix a plank
for value so that you can build long-term win-win relationships.
Insert a plank for friendship to uphold a large network of business
connections.
Now you’re
ready. Fire away. Take aim. Is that your success staring back at
you?
And if you
prefer the Ford over the Chevy – well, I too was once a driver of
Pintos.
Let’s meet for
a cup of coffee to discuss your next business move. Call me at
630-393-6516. Or send an email.
Zuk-Lloyd Associates, Inc. – Creative writing and art solutions.
We help
clients increase sales by turning ordinary business information into
extraordinary stories.
Contact:
Paul R. Lloyd
630-393-6516
info@zuklloyd.com
www.zuklloyd.com
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