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Business Growth 2
SELLING YOUR
BUSINESS?
Put your marketing house
in order first
By Paul R. Lloyd
A buyer will understand that
your sales may not be what they were before the recession but will
be less interested if you have been doing a poor job of marketing,
especially if you are not prepared for the coming turnaround. With a
professional marketing communications effort, you not only attract
buyers, you also generate leads for your products and services.
Here are some things people
are looking for when purchasing a company:
1. A written marketing plan
that details activities for the year.
2. Attractive, professional
print sales literature
3. Trade show booth
4. Website optimized for
lead generation
5. Aggressive use of direct
mail and double opt-in email campaigns
6. Comprehensive public
relations effort that addresses online media as well as the
traditional trade publications.
7. Social Networking. This
is new enough that many B2B companies are not yet taking full
advantage. By adopting an aggressive posture, you will make your
company more attractive to a buyer – and you may even find a
purchaser along with new customers.
8. Database to support
customer relationship management.
Zuk-Lloyd Associates has
experience in helping companies prepare to be sold. Like all our
assignments, we understand the importance of maintaining client
confidentiality during the selling process.
Zuk-Lloyd Associates, Inc. – Creative writing and art solutions.
We help
clients increase sales by turning ordinary business information into
extraordinary stories.
Contact:
Paul R. Lloyd
630-393-6516
info@zuklloyd.com
www.zuklloyd.com
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