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Business Growth 1
MARKETING IN A TOUGH ECONOMY
By Paul R.
Lloyd
In a dream I
was playing basketball. But there was a problem. The league I was
playing in had a rule that if you didn’t feel like playing, you
could place a marker on the court representing your position. The
marker looked like a little evil gargoyle sitting on the floor so
that you had to be careful that you didn’t trip over it as you went
up and down the court. In this particular game, I found that three
of my teammates had placed their markers on the floor and were now
sitting out the game. I and one teammate had to defend against the
onslaught of the other team. Things looked gruesome for us.
When I woke up,
I realized that the basketball game represented the game of life.
Think of your business life. Are you sitting on the sidelines
waiting for the down economy to end? Or are you out on the court
playing hard, doing your best to build your business? We can’t win
while we’re sitting on the sidelines and we can’t win if our
teammates are sitting on the sidelines.
Have you placed
your marker in the game, but are not participating? Do you say you
have a business, but are not marketing? Do you have a team member
helping you build your company’s sales?
But the game of
life extends beyond business, doesn’t it? Are you engaged in your
marriage or have you just plucked down your marker and are sitting
on the sidelines? How about your role as a parent? As a citizen?
What have you done for your local community lately? Is your
spiritual life lagging because you’ve thrown a marker into that game
also?
For Action
This Month: Conduct a checkup to make sure you are actively
engaged in all aspects of your life. If you have a marker out on
that basketball court we call life, take it away and let’s score
some points. Want to talk more? Let’s meet for cup of coffee.
630-393-6516 or
paul@zuklloyd.com.
Zuk-Lloyd Associates, Inc. – Creative writing and art solutions.
We help
clients increase sales by turning ordinary business information into
extraordinary stories.
Contact:
Paul R. Lloyd
630-393-6516
info@zuklloyd.com
www.zuklloyd.com
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