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Symbol: Spaghetti Sauce |
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Prepare for a Change of Direction Adapted from Symbols of Success, an ebook by Paul R. Lloyd Once, at a time when our little business was doing especially well and we were thinking about expanding, I came into contact with a business broker from a nearby city who represented a competitor whose business-to-business agency was for sale. |
Based on what the broker told us, it sounded like a highly successful operation. “With such a prosperous track record, why does the owner want to sell?” I asked.
The broker told me that two partners owned the business. One of the partners loved to cook. He had developed a spaghetti sauce that his family and friends loved. In fact, he had begun giving away jars of his spaghetti sauce to clients, prospects and other business acquaintances. Soon he was receiving many requests for his spaghetti sauce. So many, in fact, that he began selling it by the case to his fans. Now the spaghetti sauce business had grown so large, that the partners were no longer able to handle both businesses and wanted to sell the advertising agency.
That’s positive change ... exchanging something you do for something you love to do. This requires boldness to:
· Share something you’ve created
· Learn a new business
· Compete in a market you know nothing about
Let the jar of spaghetti sauce remind you that your success depends on your willingness to boldly change your direction.
“The wicked man flees though no one pursues, but the righteous are as bold as a lion.”
Proverbs 28:1
Paul is available as a motivational speaker covering marketing communications and general business topics. He also is a workshop leader and speaker on creative writing. Call Paul for your business writing and marketing communications needs.
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