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How to Jumpstart Your Marketing for 2009
We’re in an age characterized by a new economy and new ways to communicate messages. In reviewing your sales and marketing activities consider the following as a starting point. It is developed for small to mid-size companies. Adapt and add to the list to meet your unique situation:
· What is the single most important marketing problem or challenge your company faces in 2009?
· What are three things you can do immediately to solve this problem or meet this challenge? (If you don’t know, call me for a free phone consultation – Paul R. Lloyd 630-393-6516.)
· List the people who are going to perform the tasks involved in doing the three things you will commit to doing immediately to solve your biggest problem or meet your biggest challenge.
· List the budget you are dedicating immediately to accomplish the three things you are committing to do to solve this problem or meet this challenge. (Budget enough to get the job done. If you are a single-person, at-home business, budget a minimum of $5,000.)
· List the specific actions your people will take in the next 30 days to address this problem or challenge.
· List the hard deadlines for accomplishing the actions your people will take in the next 30 days.
· Set a date and time for a review meeting 30 days from now to review the status of the problem or challenge you are facing and to plan additional steps that need to be taken. Develop a 12-month calendar of activities. Continue to meet monthly until the problem or challenge is resolved.
· Meet to review your marketing program again. Depending on how your company is doing, schedule the meetings monthly, quarterly, semi-annually or annually. Attack another marketing problem or challenge by repeating the process outlined.
Zuk-Lloyd Associates, Inc.
Zuk-Lloyd Associates can facilitate a marketing review for your company. And we are available to assist in implementing your marketing communications program.
In addition to reviewing your marketing at the end of the year, keep us in mind when you buy, sell or recapitalize your company. In those circumstances, we can help you prepare the marketing portion of your business plan while providing a third-party look at your overall marketing opportunities and threats.
Special Offer
As a thank you for visiting this e-mail landing page, we are offering your choice of one of the following:
1. Ten percent off your next (or first) invoice from Zuk-Lloyd Associates, Inc. when paid immediately upon receipt.
or…
2. One free consultation lasting up to two hours. Paul Lloyd will meet with you to help you plan your marketing activities, answer questions or discuss any business issues you have. Take advantage of Paul’s creative mind and extensive business experience. You are welcome to invite other staff members to the meeting. Limited to Chicago area meeting locations. Out of town: call for phone consultation or visit us in Chicago.
Offer expires: December 31, 2008.
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