Engineering Firm Dominates Market
ZL initiated a marketing communications program for the world’s largest independent nuclear engineering firm, resulting in double-digit sales increases, allowing the ownership to purchase a large competitor and later sell itself at a significantly high multiple.

Major European Aluminum Company Enters U.S. Market
Paul advised the leading European aluminum company on marketing and public relations while it was purchasing American extruders to become one of the largest extrusion companies in North America.

Insurance Company Takes 25% Market Share
ZL created a marketing campaign that led an insurance provider to become the largest supplier of health insurance to physicians in Illinois with a nearly 25% market share.

Business Book Becomes Top Ten Best Seller
ZL ran a publicity campaign that helped a CEO’s business book become a top ten national best seller.

Major University Raises Billions
Paul R. Lloyd wrote video scripts for two of the most successful university fund-raising efforts in US history. Both campaigns achieved multibillion dollar results.

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